Privacy policy

Uttardayi (a brand of Niaamby Production Pvt. Ltd.) and/or its affiliates are committed to protecting all the information you share with us. We follow stringent procedures to protect the confidentiality, security, and integrity of data stored on our systems. Only those employees who need access to your information in order to perform their duties and fulfil orders are allowed access. Any employee who violates our privacy policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

This privacy policy tells you how we use your personal information collected through the website Please read this privacy policy carefully before using or submitting any of your personal information on this website. This policy will be updated subject to any changes in information collection, activities performed or any applicable regulations. You are encouraged to review the privacy policy whenever you visit to make sure that you understand how any personal information you provide will be used.


Uttardayi collects, processes, and retains information about you when you visit our website To procure our products, you may choose to provide us with information such as your name, email address, company information, street address, state, country and telephone number or any other information on for us to process your order or for customer service and follow up with you after your visit.

Personal Information may include, but is not limited to:

  • Your name,
  • Email addresses,
  • Telephone numbers
  • Country, City and State


Uttardayi keeps track of your information to offer you the best possible experience. A user has to provide email address, which is the mandatory Personal Information during registration (sign-up). Post this registration, Uttardayi will be able to access your account every time you visit the Website. The customer also has to provide other Personal Information (for instance name, phone number, email, billing and shipping addresses) before completing the purchase.


Any of the information we collect from you may be used in one of the following ways:

  • To gather details about prospect customers: Your information helps us to more effectively respond to your requests and queries to make the application interface user friendly.
  • To send periodic emails: Subject to your prior approval, we may use the information you share with us, to communicate with you through e-mails, text messages and calls, in order to provide our product or service related information and/or for promotional and marketing purposes.
  • Select Content, Improve Quality and Facilitate Use of the other interface channels: Uttardayi may use your Personal Information to help create and personalize content on our Channels, facilitate your use of the Channels (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, improve quality, track campaign and survey responsiveness and evaluate page response rates.
  • Obtain Third Party Services: We also share Personal Information and Other Information with affiliates/subsidiaries and third parties who provide services to Uttardayi website management, information technology and related infrastructure provision, customer service, e-mail delivery, auditing and other similar services. When Uttardayi shares Personal Information with affiliates/subsidiaries, third party, service providers, we assure that they use your Personal Information and Other Information only for the purpose of providing services to us and subject to terms consistent with this policy.


Uttardayi will collect adequate, relevant and necessary Personal Information and will process such information fairly and lawfully for the purpose it is collected.



Uttardayi does not share, sell, rent, or trade personal information collected through its with third parties for their sole promotional purposes or as otherwise outlined in this Privacy Policy. These third party service providers may only use information we provide to them as requested and instructed by Uttardayi.

  • Uttardayi may disclose your Personal Information as we believe to be necessary or appropriate:
    • under applicable law, including laws outside your country of residence;
    • to comply with legal process;
    • to respond to requests from public and government authorities, including public and government authorities outside your country of residence, for national security and/or law enforcement purposes;
    • to enforce our terms and conditions; and
    • to allow us to pursue available remedies or limit the damages that we may sustain.
  • Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information which we have collected to the affiliates/subsidiaries/ relevant third party.
  • We may share information with governmental agencies or other companies assisting us in fraud prevention or investigation. We may do so when:
    • permitted or required by law; or,
    • trying to protect against or prevent actual or potential fraud or unauthorized transactions; or,
    • Investigating fraud which has already taken place. The information is not provided to these companies for marketing purposes.


Uttardayi may transfer your information from to other databases and store it on Uttardayi or other supplier systems. Uttardayi ensures appropriate security controls while storing data on its or its suppliers systems.


Your personally identifiable information is kept secure. Only authorized employees, business partners, clients, vendors, affiliates/subsidiaries and other third party providers (who have agreed to keep information secure and confidential) have access to this information.

Uttardayi ensures that our supplier employs industry standard security measures to ensure the security of information through legally binding terms and conditions. However, users of our are responsible for maintaining the security of any password, user ID, or other form of authentication involved in obtaining access to password protected or secure areas of the website. Access to and use of password protected and/or secure area of is restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution.


Like many other transactional websites, we use cookies to improve your shopping experience and to save you time. Cookies are little tags that we place onto your computer. We assign a cookie to your computer when you first visit us in order to enable us to recognize you each time you return. Through cookies we can customize our Website to your individual preferences in order to create a more personalized, convenient shopping experience. Please note that the cookies we use for our Website or email campaigns do not store personally identifiable information about you or your finances. Uttardayi may offer certain features that are only available through the use of a cookies. Uttardayi does not control the use of cookies by third parties and is not responsible for the same. Uttardayi may in addition also offer certain features that are only available through the use of a cookies. For more information about cookies and its usage visit our cookie policy section.


If you have any questions regarding our Privacy Policy or if you need to update, change or remove information, by writing to


From time to time we may update this Privacy Policy without any prior notice. Your continued subscription to our Services constitutes an acceptance of the current Privacy Policy and Terms & Conditions. Therefore, we encourage you to visit this page link periodically to review any changes.